The original masterclass in mass content creation on a low budget. We researched, contacted and interviewed real people & small business owners whom rely on GoDaddy for their websites/domains. Then we traveled about the ti-state region to capture photo & video to tell the personal stories of each of these business & families. The team was lean, the concept simple, but impactful due to its authenticity. This project forever holds a special place in my heart.

Agency: TBWA Chiat Day NY

Client: Godaddy

Artists: Justin Chung and internal videography and photography