It was great getting to work on such a classic brand such as Michelin. We took the hands of their famous mascot, affectionately known as Bib, & used them as a safe guiding hand to let drivers know they’re protected with the reliable tires of Michelin. Sometimes scarcity of budget leads to great creativity as we definitely had to get resourceful on this one. We used various sources such as stock, client provided assets, and internal designers as well as remote shoots (which were practically unheard of this long before covid19 era). The outcome was simple & impactful.

Agency: TBWA Chiat Day

Client:: Michelin

Artist: Various photographers, stock photography & internal designers