For Instacart, it was “about damn time” they partnered with artist/musician Lizzo & made a splash at the VMA’s. We were tasked with letting the world know that Instcart really is so much more than just a grocery shopping app. As the campaign states, with Instacart “the World is your cart”, anything you need is just at your fingertips.

This was a fun and challenging production which required shoots across multiple countries, beyond awesome set builds, celebrity know how, as well as CGI to finish & really bring it to life.

Agency: Droga5

Client: Instacart

Photographer: Joshua Kissi

Artist: Atomic 14