It was time to bring Nissan’s badge out of the 90’s and into the 21st century. After many, many months of design exploration and client presentations, we succeeded in doing so. And for the grand reveal of the exciting new badge, we created this beautiful CG film with production company Elastic. We wanted to showcase all of the elements of Nissan, the materials, the natural world it powers you through, as well as celebrate its Japanese origins.

Agency: TBWA Chiat Day NY

Client: Nissan

Artist: Elastic